The process of reaching and retaining new customers to your online business is a long and tricky one. There are a few things you need to do to ensure that you’ve reached, received and engaged with.
Everything breaks down to the efficacy of your sales funnel and your website SEO campaigns that link everything together. With the development of the internet, businesses are looking to generate a stronger presence online.
The question arises, how will website SEO assist in doing so and why SEO is important for any business in 2020.
With the coming, the need for SEO is expected to increase even more as there are more advancement and development regarding artificial intelligence AI and machine learning. Having an SEO friendly website allows your website to get indexed and crawled by Google spider, thus leading to increased visibility to potential customers. It’s a guaranteed marketing strategy that improves the flow of organic traffic, and it shows promising results in the year 2020 also.
Why is SEO important for your business?
SEO is the practice of increasing both the quantity and quality of your website traffic as well as the exposure to your brand, through organic (non-paid) search engine results. Despite the acronym, SEO is as much about people as it is about search engines themselves.
SEO is a surefire marketing strategy that helps both e-commerce and brick-and-mortar businesses to increase the flow of organic traffic. Because SEO positioning trends are constantly changing – it’s a strategy that businesses should keep an eye out for.
Search engine optimization is important as more than 65% of search engines users are likely to click on one of the top 5 suggestions in the Google results pages or SERPS. But to take advantage of this and reach visitors to your site or customers to your online shop, your website has to appear in at least one of these positions.
Contrary to what you might have heard, SEO is not only about search engines. Good SEO practices are imperative for the user experience as well for the usability of the web site.
As you know, people trust search engines, so having a strong presence for the exact keywords the user is searching does increase your website trust. Not only that, but SEO is your best tool for social promotion. Those who find your website by searching Google are more likely to promote it on platforms such as Twitter or Facebook, or other social media channels.
What SEO trends will take over in 2020?
Bert Algorithm and User-Focused Optimization
In 2010, Google launched its new BERT algorithm, and now every SEO expert wants to learn how to optimize for it.
With the incorporation of BERT into the ranking and featured snippets algorithm, Google has made a tremendous leap into making search really about intent matching rather than clean string matching. This means that content will really have to be written to user intent rather than just threads that users might or nor search.
In 2020 keyword research tools are prone to become less applicable with the primary dataset for content development coming from suggested queries. It’s pretty much like the really smart SEOs will get up from their desk to talk to the user so they can find out what their audience truly wants from them.
High-Quality and Optimized Content
Content means everything in SEO. Starting with the structure of your site and the internal linking strategy to the types of links you build.
But to succeed in 2020, brands need to come up with what is relevant and valuable. Meaning that in order for their website SEOs to be enticing for the audience, brands have to either learn how to write or hire people who know how to write. What’s more, making a goal from having the best content on the web for a certain topic, can future-Google-proofing their businesses. Visit this website to get more insights and understand the relevance of content for your website in 2020.
Doing so will allow them to compete efficiently for long-tail searches, will help them build site authority and demand for content, and can be done in a straight ROI positive way.
To sum it up, this kind of approach to content is exactly what search engines like Google are looking for to satisfy users’ needs and characterize the type of market investment that Google will possibly never make as Google is about doing things with enormously scalable algorithms.
UX & Technical SEO
In 2020 greater UX success remains imperative for smart SEO professionals. This might also include the initial interaction from the SERPs, to the overall landing page experience, and even the experience after users leave the website. A UX focused mentality will allow brands to have the best possible experience while genuinely questioning what value they can provide to users during their visit.
Technical SEO is the gist of the UX discussion. SEO experts believe that Google will do a lot to compensate for the site’s poor technical foundations, as it’s going to become increasingly vital for SEOs to focus on shoring up their technical foundations.
When talking about technical SEO and user experience, brands have to mind both the site speed and page speed. Why? Because in 2020, Google is reviving discussions and focus around site speed, with their new “slow warning badges” and the speed reports in Google Search Console.
Today effective website SEO is an important part of any marketing strategy.
So, to answer our question, the simplest explanation is that proper website SEO is the best way to improve your online visibility and reach customers as they’re actively searching for new information.
Proper website SEO in 2020 also presents a wealth of benefits that no other digital marketing tactic can offer. For today’s marketers, the biggest draw is that it allows them to win new customers without having to rely on ads. While for others, proper website SEO brings organic results that earn even more attention and clicks than ads do.