We live in the age of ideas, which means that more and more people try to make it on their own as solo entrepreneurs. However, starting your own entrepreneurship is not an easy task, and it can be even more challenging to grow it gradually and steadily. Obviously, you need to be confident about the products/services you have to offer. But aside from that, it’s crucial that you make the most out of digital marketing as well.
Some people might even go as far as to render traditional forms of marketing completely useless compared to the power that digital marketing has. However, the combination of both still tends to yield the best results, but this claim just goes to show how truly important and effective digital marketing can be for your fresh endeavor as a solo entrepreneur. That said, it’s only natural that you start growing the online presence for your new business.
As a solo entrepreneur, you’re bound to have a lot of work to do, but tackling some of the digital marketing strategies on your own is far from impossible. Of course, you can always outsource this task to the professionals in the field, if you’re more comfortable with that.
1. Your Business Needs a Dynamic Website
These days, no one will take you seriously if you don’t have an online presence i.e. a business website. That said, the first step in your digital marketing journey should be the building of your business website. In case you fail to provide adequate and informative website, people won’t be able to find you organically, and those who have heard of you, won’t be able to get a quick insight into your products/services or other important info when they search for you. This will only result in you losing potential customers.
However, just any kind of website is not good enough for modern consumers. There are plenty of website design trends that you need to check out and hopefully incorporate into your own business website. Most importantly, your site should be user-friendly and intuitive, mobile-friendly, visually appealing as well as fast loading.
2. SEO (Search Engine Optimization) is a Must
Building a website is just laying down the groundwork. Once you’re satisfied with how your website looks and functions, it’s time to tackle the most important aspect of your digital marketing strategy: SEO. The mobile-friendliness of your business website is already a positive SEO point!
The first thing you want to do is perform your keyword research in order to find the best keywords and keyword phrases for your particular business. Keep in mind that nothing can beat the keyword strategy when it’s properly done. As a solo entrepreneur with a new business, don’t opt for overly broad or too specific keywords. The golden middle is ideal, especially since you don’t want to fight against the giants in your niche right from the start.
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Once you have your keywords, you can use them on your website as well as other forms of marketing. For instance, when you use title and H1 tags on your website, add content, post on social media, create meta descriptions, and so on, you should make it a point to include your main keywords, too.
3. Make the Most Out of Your Content Marketing
If you want to boost your SEO as well as the authority and credibility of your brand as a solo entrepreneur, you need content marketing in your digital marketing strategy. Aside from the general information on your website, make sure to add a blog tab so that you can regularly post articles as well.
Keep in mind that content is king, but only if your articles provide valuable and meaningful information to the reader. What’s more, if you want great SEO points and a pat on the back from Google, your content has to be unique. Duplicate content is penalized, and you should really avoid that as a solo entrepreneur with an amazing idea. Posting new content at least twice a week will yield great results in terms of traffic and SEO, especially when you get to include your main keywords.
What’s more, the nature of your content can help you establish the image and message of your brand. If you have a strong personal story about your journey as an entrepreneur and the way you turned your idea into actual entrepreneurship, don’t hesitate to share it with your audience. Sharing how-to articles and other similar types of content will always work great, but getting a bit personal with your own background from time to time will put a face to your business and make it more relatable. This is what the modern audience really likes, especially when it comes to solo entrepreneurs like yourself.
4. Utilize Affiliate Marketing
As you’re starting to grow your entrepreneurship, don’t hesitate to utilize affiliate marketing. It might be difficult to get some really good offers in the very beginning, and obviously, you probably won’t be able to afford marketing your own products and services through affiliate channels. However, you can easily boost your budget and visibility by accepting affiliate marketing on your own website and social media.
It’s true that not that many solo entrepreneurs consider affiliate marketing when they’re just starting out, but this particular digital marketing strategy can make a significant difference in your long-term revenue and traffic rate.
The important thing here is to work with companies that are trustworthy and you genuinely support. People nowadays can get a bit unsure when they recognize affiliate links, which is probably the main reason why so many entrepreneurs decide against this form of marketing. But, as mentioned, affiliate marketing can increase your revenue. Also, your prospects will accept this as long as you’re completely transparent about your affiliates. That said, don’t get greedy and do your research well; this will allow you to pick the best company you can confidently and openly support on your channels as well.
5. Next Step: Social Media Marketing
Social media marketing comes in many forms and tones, which is why it’s essential that you decide what kind of brand you are and what type of image and message you want to portray on your social media channels. Obviously, you don’t have to use every single social media platform there is; it’s enough to focus on those platforms that your target audience tends to use the most. In general, Facebook, Twitter, and Instagram seem to be the most popular nowadays.
With an established brand image, tone and message, which is your responsibility as a solo entrepreneur, you can decide the type and nature of the posts you’d like to have. You can get more personal and share reviews and success stories of your customers, you might feel more comfortable with sharing information about new products you have, or you could find personal stories and behind-the-scenes content to work the best for you. Of course, you don’t have to share just your own content; actually, mixing your content with other content pieces will only make your channel more attractive.
Try your best to communicate with your followers on social media and answer their questions professionally, calmly and sincerely. Also, a regular posting schedule for every social media channel you use will make a world of difference and pay off in the long run. Not to mention that you can utilize social media ads, together with Google ads, for a bigger reach. Namely, social media channels these days are just below your business website when it comes to an effective, smart and profitable online presence and digital marketing strategy.
6. Don’t Forget About Email Marketing
There’s no better way to gather leads than to build your email list. As your email list grows, the possibilities of email marketing will show this strategy’s true power. What’s more, a successful email marketing strategy guarantees the highest ROI (return of investment) among the digital marketing strategies.
Essentially, one of the crucial features on your website should include a call-to-action such as a subscription button. This is a fair trade deal: the action will provide you with the user’s email address in exchange for your lead magnet. That said, make sure that the lead magnet you provide, which can be a guide, booklet, cheat sheet, and so on, is actually valuable to your prospects. Basically, don’t offer something like a lead magnet if you’re not ready to stand behind it and actually believe you could make a sale off of it.
The best thing about email marketing is the possibility to customize and personalize your emails for your leads. In that respect, you have a better chance of driving traffic to your website and actually boosting your conversion rate. Not to mention that email marketing will also help you gain brand awareness, which is particularly important for a solo entrepreneur.
It’s true that the above-mentioned practices can get a bit overwhelming, especially if you haven’t had the digital marketing experience before. However, you don’t have to do everything on your own. While it would be really beneficial to stay on top of things and add your own insight where necessary, outsourcing digital marketing services without actually going through the process of hire has become really simple and easy in the online world.
Also, don’t try to do digital marketing, especially SEO, in a seemingly quick and easy way. It might take some time, but doing everything by the book will pay off considerably in the long run. Hopefully, your goal as an entrepreneur is to grow your entrepreneurship in the long run, which is why following these strategies properly shouldn’t be a big problem. As long as you’re unique, transparent, professional, and thorough, the Internet will have your back.
By Michael Deane
Michael has been working in marketing for almost a decade and has worked with a huge range of clients, which has made him knowledgeable on many different subjects. He has recently rediscovered a passion for writing and hopes to make it a daily habit. You can read more of Michael’s work at Qeedle.