Traffic is both a talented driver and an indicator of your business growth. It helps you to see how well your business is doing in the market. Traffic helps you to increase conversion, get more potential customers, and generate more quality leads for your business.
Bare with me for the next 2 minutes I will guide how to drive traffic to web site.
Getting traffic on your website, blog or any other online business platform is not an easy task. There are so many things that determine whether you are going to get traffic or not.
Increase Traffic on Website
The best way to get traffic on your blog or website is to write articles on less competitive keywords. The less the competition is, the more the chances for you to get your content ranked in search engines resulting in more organic traffic on your website and blog.
So if you are struggling to get traffic on your blog, website, I’m going to show you how to increase traffic on website in this article.
So let’s just get started
How to increase traffic on your website
1. Selecting Keywords
There are things to consider when selecting keywords so that you can reach your search engine optimization goals and benefit to your business and drive traffic on your website from targeted keywords organically without paying for paid ads.
Choosing the right keywords for your content is the foundation of successful search engine optimization(SEO). It takes lots of time and focused efforts to appear in the results for searches for popular generic keywords.
While choosing the keywords for your content, one thing that you need to keep in mind is that it should be relevant to your content so that you rank for keywords you want to rank for. The keyword you select should closely match what you are offering.
Select the keyword with less competition; this will help you to generate more organic traffic on your website with fewer efforts. You can use SEMrush to find less competitive keywords, and long-tail keywords to rank better and fast.
This is where the term long-tail keyword SEO comes in handy. With the proper knowledge of long-tail keyword search engine optimization, you can come on the first page of search engines even if you are running a new website or blog.
You can see, finding the right keywords for your content is the key to get rank fast and to generate organic traffic on your website on autopilot.
There are so many marketing tools available online that you can use to do keyword research, find out keywords on which your competitors are ranking and snatching your business. The most used and trusted tool for all your marketing need is SEmrush which I already introduced you.
Some of them are free but still do the job with their limited free features. But you can always invest some money and can buy a subscription to one of these tools for better results.
2. Create Quality Content
Now creating quality content is one of the most important things that you need to take care of. Because not every blogger is a writer. But with time and practice, you’ll get better in writing and creating good content for your blog and website.
Because this is what people look for while searching online. They want quality; everybody wants to consume quality content which adds some value to their life. Had it be a blog, article, or even a product. Quality is what everyone looks for.
There are lots of things that you need to keep in mind while writing. Like you need to write your articles in detail. Try to cover each and everything related to your topic this will increase the opportunity for your website to rank on many rankable keywords. This approach will help increase website traffic.
Write articles in-depth, try to write articles more than 2000 to 3000 words; in this way, you will be able to include more relevant keywords in your article, giving you more opportunity to rank in Google.
Make your article more informative; it should be valuable for your readers and audience.
There are other things that you need to keep in mind while writing articles for your blog or website. There are some things that you need to do strategically; you need to apply some specific search engine optimization principles to get rank in search engines.
As I mentioned above, choose a relevant keyword precisely a long-tail keyword but, if you find a shorter tail keyword with less competition, then that is good too.
The more the quality your content has, the more search engine optimization friendly your content will. If you are not able to produce high-quality content by your own then you can hire someone from Fiverr in just $5 to do your job and you get time to focus on other activities.
Optimization is one of the primary key factors that help your content to rank on search engines. And many bloggers and website owners make this mistake of ignoring the optimization of their content.
Just updating your blog post is not optimization.
I’ve seen people who use optimization but not in a proper manner, and sometimes they overdo it resulting in low rank in search engines.
You need to do on-page optimization, off-page optimization which means you need to target and optimize your blog posts for your target keyword which your customers are searching for.
Proper use of optimization can help you boost the traffic on your website and can help you get more visitors regularly.
Always use your title as your primary tag. And make sure that it is appropriately optimized because your title tag is one of the significant on-page search engine optimization factors that determine your organic CTR ( click-through rate).
Always write a detailed and relevant description of your post describing what the job is about so that people can quickly get an idea of your post. Use keywords in your meta description so that search engines shall pick your blog articles fast.
Use image optimization as it’s also a great way of driving traffic from google search engines. You can use one plugin called Shortpixel for optimizing images on your blog, me also using the same premium version of this plugin on this blog for more than 2 years.
Produce high-quality error-free content do not make grammatical mistakes use Grammarly chrome extension so that search engines can understand your English what you have written on your blog. Add images and super attractive infographics to present your content which will enhance user experience on your website. You can use Visme to create eye-catching infographics and blog banners.
So these are some of the ways that you can use to optimize your articles and writing content.
It’s simple the more search engine optimization friendly your content is, the more the chances are for your content to get it rank in search engines. It is resulting in the boost of traffic on your website and blog.
4. Site Speed
The speed of your site also affects your page views, engagements, traffic, etc. On an average one seconds of delay in your site’s page, loading can result in a seven percent loss in conversion, a sixteen percent decrease in customers and audience satisfaction, and eleven percent fewer page views.
See, there are lots of things that your site speed determines. In research, we’ve found that if a site takes more than 3 or 4 seconds to load, it loses almost half of its visitors and traffic as well.
So you need to make your website load in less than 1 second so that your website or blog can grow on a healthy rate. In this fast and speedy world, nobody likes to wait, so you need to maintain and make your website load faster.
To find out your site speed, there are many tools available online that you can use to check the speed of your website one is Pingdom, GTMetrix, etc.
Now, if you are having trouble with the speed of your site and if it’s taking more than two or three seconds to load, then don’t worry. There are things that you can do to improve the speed of your site.
First, if you are having trouble with your site’s speed, then you can opt for a faster and better host provider you can check some of the best and cheap hosting providers. Go through all the services and features they are offering and choose the one that suits your budget and meets your requirements.
Keep everything optimized and up to date from cashing to spam comments to the database. There are many plugins available out there that you can use to keep everything streamlined and updated.
Enable cache, Use plugin WP-Rocket and this will improve the performance of your website and speed it up, resulting in a better page load experience.
And as I mentioned above, you can use various tools and plugins that are available online to help you with all these technical stuff. And while uploading an image, make sure to shrink it so that it can load faster on your website and blog. if you are using short pixel plugin then no need to worry.
5. Building Links To Your Content
Link building an important and the fastest way of getting and generating massive traffic on your website or blog. Google gives a considerable preference for quality and valuable backlinks. The more the number of links you have from different domains, the better it is for you and for your website to increase its backlink profile and authority. If you don’t know what are backlinks check this post.
Given below are some of the strategies that you can use for link building to get more visitors and to drive traffic on your website.
- Build relations with other bloggers of your niche. This way you can get the opportunity to exchange links among them.
Building relations with other bloggers of your niche not only helps you to build links, but it also helps you to learn more, earn more, and share more.
One more thing that you can do to drive traffic on your blog or website is to take interviews of some prominent and popular bloggers and influencers to get people’s attention. I do the same on my blog and Youtube channel. If you want to build high-quality links to your blog in no time then you can use the Links management Tool (Get $50 as a bonus) to purchase links that are safe to use.
People are very fond of such things. They crave to know the journey and the life stories of such famous bloggers and influencers.
You can use social media platforms to promote your website and its content on Facebook, Twitter, LinkedIn, and on many other social media platforms as well.
- You can do guest posting or round-up posts to attract your readers on your site. Guest posting is used by almost every blogger nowadays to build quality links for their websites and blogs.
And if you execute it correctly, then there are high chances to increase traffic to blog. The benefits of writing a guest post are that you get a large number of shares on your guest post content and get one do-follow backlink in return.
The guest post is shared and promoted by the people that are mentioned in the guest post and the owner of the website among its readers and audiences. You can use Adsy to get guest post opportunities very easily.
- Always use the hashtag to the post that promotes your blog posts and website pages. This helps you extend and maximize the reach of your content.
Use email marketing to stay in touch with your audience or customers. Promote offers using email marketing to keep them engaged. I use Aweber (Free for 30 days) to automate my Email marketing process. You can also use landing pages to drive traffic on your website and a great way of interacting with them. You can also check this referral marketing software to increase traffic and sale on your website.
These are some of the ways that will help you to increase organic traffic on your blog and website.
Let’s talk about some FAQ’s
how to increase blog traffic?
I must say try targeting country-specific keywords that people are searching in a specific location. Focus on building good link profile for your blog.
You can work on Local SEO as well for your blog. Crosslinking can help you gain some quality backlinks to your site.
how to increase traffic to your website for free?
You can get free traffic to your website from search engines like Google, Yahoo, bing, etc. Try ranking for some specific keywords, include LSI keywords in your blog posts that will help your articles to pop up in search results.
increase online traffic by advertising campaign?
Yes, definitely you can always drive paid traffic also to your blog however for advertising you need a good amount of money to be invested.
This can burn your cash if you are into super competitive niches like hosting, marketing, health & finance.
Promoting your blog article with Google Ads or Facebook ads may cost you a lot, paid ads are not recommended if your website is new.
In the above article, I’ve shared some of the best ways to increase traffic on your website and blogs organically. You can use these strategies to attract people on your website.
Execute every strategy that is explained in this article adequately, and you will start seeing the results. For any question related to this topic, you can comment down in the comment section. I’ll be happy to help. Let me know the ways you use to increase traffic to website in the comments section.
Do share this article with your blogger friends, hope you find this article helpful.