Top 20 SEO Ranking Factors (In 2018) You Should Know

Today in this article we will discuss top 20 SEO ranking factors. By following these SEO factors, you can increase both your website traffic and Google Search Engine Ranking. SEO is very important for Google ranking and traffic improvement but you must also have the right SEO skills knowledge. So here we will tell you about Top SEO Ranking Factors that will help ease your blogging journey.

Top 20 SEO ranking factors

Now the search engines have become very smart and if you want to rank your website or blog then you have to follow the latest SEO factors. But before discussing “Top SEO Ranking Factors“, we will know what is SEO. SEO’s full form is Search Engine Optimization. With the help of SEO, we can bring our blog to the first page of Google and popular search engines

So, let’s start the article on web SEO ranking factors ……

1. Get Your Top Level Domain Name:-

Google gives more priority to top-level domains than any sub-domain, and this factor is sure of great importance when ranking a keyword for a keyword.

So if you are blogging using Free Blogging Platform like or Blogger, then definitely your Ranking Rank will be high in very rare Situations, while the quality of your blog post is very good And your Niche’s Competition does not have any other Post with Top Level Domain (TLD).

So if you are still blogging with subdomains provided by or Blogger, then it is better that you buy your own Personal Domain Name now from a good Domain Registrar and buy it from your Blogger Blog. Associate with or set up your own personal WordPress Blog because you are compromising your ranking of content in just $ 10 per year, that is about 600 rupees per year, which is not right in my eyes.

If you can not spend 600 / – rupees annually for your blog, i.e. about 50 rupees, per month or about 2 rupees per day, then I think you should not blogging because the top level of your own Search Engineers like Google has not given you a specific quality targeted traffic, you can not create your online Identity without Targeted Traffic, and when you can not create your Online Identity, then think of Earning Online Leave it alone but write new posts Why are they spoiling their time in the affair, because someone will not be able to read them, and if any miscreants have come, then a professional level person will not even register at your blog and as long as people can register your blog, However, your Reader Base will not be created until your Reader Base is created, your online existence is just zero.

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2. Age of the TLD is Important:-

How old your domain is, it shows how serious you are to your online identity or your blog or website.

So, however, how much time did you buy your Domain Name before, there is no major impact on this ranking factor. But Google still uses this to determine the ranking of Page.

Therefore, if you are thinking of using one of your old domains but instead of replacing the old Domain with the new Domain Name, then think again because Google will replace your old domain with your domain. Give new importance to new domains.

3. Use keywords in Top Level Domain:-

Although the existing keyword search for the existing TLD does not affect Page Ranking as much as it used to be, still Google still emphasizes this factor to decide the ranking.

That’s why when you search in Google, your search key keyword is part of the Top Level Domain of the page, it gets comparatively more High Ranking than other pages, and in Search Engine’s Result Pages that Keyword Is highlighted in the TLD according to the following picture.

So if the topic of your website/blog is quite broad, then include the word related to that topic in your domain name like Keyword.

For example, if your website is related to Job and Vacancies, then include the term Job and Vacancy in your Domain Name. This will give your Page more importance to Google for “Job” and “Vacancy” keywords.

Also Read:

 4. Keywords in Beginning of Top Level Domain:-

If the keyword being searched is Exist at the beginning of the Top Level Domain, then Google places the pages of this type higher in comparison to the websites that do not have either Keyword Exist or not at the beginning of the Domain Name. Happen. like:

The keyword is the Existed search at the beginning of the TLD in the first result in this picture, whereas in the second result, the same keyword exists in the form of the URL. That is, if the search keyword is at the beginning of TLD, then it gets High Ranking.

So, if your website is related to Job and Vacancies, then try to include Job and Vacancy at the beginning of your Domain Name. This will give your Page more importance to Google for “Job” or “Vacancy” Keyword.

5. Domain Registration Length:-

Those who are serious about their website, register their Domain Name for many years. That’s why Google uses this as a Ranking Factor how many years have you registered for your domain name, or how many years have you renewed your domain.

  • That is, Google’s time of domain expiration is of great importance in Google’s eyes. If you have registered your domain for 5 years, then your domain will receive a high ranking on SERP than those domains who have registered their domain for only 1 year, whereas in comparison to those domains you Ranking will be less, who have registered their domain for 10 years.

So the better thing is that when you renew your Domain Name next time, renew it for at least 5 or 10 years, so Google knows that you are Serious to your website and maintain it for a long time. Want to The Ranking of Your Pages on Google SERP will certainly be a little better than this signal.

6. Use Keywords in Sub-Domain Name:-

 Sub-Domain Name by Google is also given equal importance to the top-level Domain Name. That’s why even when you use Free Blogging Services like or, Google also provides High Ranking for different keywords on your pages in the Search Engine Result Page, though it is a comparison of Ranking Top-Level Domain Names. But the URL is definitely much more in comparison to keywords used in the USE.

  • Therefore, if you are managing different-different categories of content in your website, it would be better than you maintain each different category with different sub-domains and your sub-domain is also included with the appropriate keywords, all of which Ranking Factors have been applied, which you apply to top-level domains. This will give you more high ranking on SERP to different categories of your website.


  • This is the reason why Google, Yahoo, Bing, etc. recommend all major search engines, websites that appear on mobile, differently through a sub-domain. That is, we insist that we use Different Domain and Sub-Domain for the same website that is visible on both Desktop and Mobile. That is why the Mobile version of the website is usually seen Associated with sub-domain in

7. Do not Create a Long Domain History:-

Domain History is also used by Google as a Ranking Factor. Therefore, when you register your Domain Register, do not change your Domain Registrar frequently as far as possible, nor do you specify the information such as Contact Address Information, Phone Number, Mobile Number, Email Address etc. when purchasing your Domain. Make changes, because when you change this information over and over again, they create a History that Search Engine uses as a Negative Signal. Because if you change this information over and over again, this is an indication for Search Engines that you do not want to share your Domain Identity with people or you want to hide something.

  • Therefore, as much as possible when buying a domain, fill the Correct Information and select a registrar to buy a domain with which you can host your domain for a long time because as often as you change the Domain Registrar, your Another Change is added to the history of Domain.

8. Exact Match Domain:-

Exact Match Domain (EMD) Names has been used by Google as a High Priority Ranking Factor. That’s why when you do a keyword search that is a website that is Exactly Top Level Domain, then Google gives Top Ranking to that website.

For example, if you search for tryootech keyword in Google, then will receive you as First Result because “tryootech” keyword is Exactly Matching from Domain.

However, if your site is not getting Top Ranking, even if it is an Exact Match Domain, then it means that Google does not have the quality of that website, so other websites are being given more priority than that.

In this situation, it is better than you focus on Look and Feel, Content Quality and Other Ranking Factors on your Website and optimize as much as possible, because Exact Match Domain will not get top Ranking, for any other keyword You can think of how difficult it will be to get top ranking, you can apply yourself.

9. Public V / s Private WhoIs:-

Private WhoIs Information is an indication that we want to hide something and Google uses this as a Ranking Factor that has kept our Personal WhoIs Information Associated with Our Domain in Public Access, so that any other person Can see it and get more information about us or put it in Private Access so that Visitor can know about us at least.

If we have kept it private, then it is an indication for Google that we want to hide something from our visitor. In this situation, Google reduces our website’s ranking compared to those Domain Name who have publicly accessed their Domain Publicly Accessible with WhoIs Information.

Public Whois Information is very important, not just Google, but also Banks, Payment Gateway Providers, Government, Commercial Organizations, and not just Search Engines like Google, and if you keep WhoIs Information of Your Domain private, then any Payment Gateway Company (CCAvenue, PayUMoney, etc …) are not ready to provide Payment Gateway Account for the convenience of e-commerce for your website ie Online Payment Accept, unless you publicize your WhoIs Information.

Therefore, whether your Domain Public Provides WhoIs Information, there is definitely a great impact on your domain’s ranking.

So it would be better if you have to Associate your Domain with Private WhoIs, then just ask your Domain Registrar to update your Domain Name to Public WhoIs, or if you can do this yourself Login to your Domain A / c and update your Domain for Public WhoIs Information.

You can use the online tool of Website to get a WhoIs information or domain history of your domain or any other domain. Simply do the Domain Name Specify about which you want to know and you can see the entire Detail of that Domain online.

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10. Do not Spam, Your TLD Will Penalized:-

If Google identifies a Domain Owner who is doing any kind of online spamming, then this type of Domain Owner’s WhoIs Information is monitored specifically by Google and if that domain owner actually If Spamming is doing, Ranking of all of those domains that are registered by that Domain Owner is penalized by Google.

  • For example, if you get an email list of 10000 users from anywhere and are fully followed without the CANSPAN rules, then send them emails again, your domain reaches Google’s Monitoring List, where Google monitors your domain and tries to find out if you are actually doing this intentionally or unwittingly, and if Google thinks you are deliberately sending emails to people without their permission In that case, Google Rake that domain is put in the Spam List, as well as Access all your details through WhoIs Information and Ranking of all the other Registered Registrations by you also get the punishment of your Spamming i.e. their rank, is also reduced. . Many times Google even makes all domains of this type of Spammers Permanently Blacklisted.

Read: What Is CAN-SPAM? [FAQs]

Therefore, if you are spamming in any way, do not understand that only after identifying, the ranking of the same domain will be affected, through which you were doing spamming, but the ranking of all the domains you registered will be affected. So the better thing is that, as far as possible, avoid spamming, because many times you are spamming inadvertently, there is no possibility of escape.

11. Country Extension of TLD gets Priority:-

If you purchased your Top Level Domain as a Country Domain Extension such as .in, .pk, .ca, jp, etc, of course, Google will definitely give your domain high ranking by giving your domain a special preference in your country. But when it comes to global ranking, then other top-level domain extensions such as .com, .net, .org, .gov, .info, .edu etc will be given higher priority on your domain’s ranking.

  • So if you want to develop a website or blog, most of which Target Visitors will belong to a Particular country, then you should give priority to Country Level Domain Extension. But if you think that International Visitors will arrive at your website/blog and the content of your Website / Blog will be useful for all types of visitors from different countries, then .com, .net, .org, .gov,. Give priority to info, .edu etc.

Although these domains will also take a little longer than the Country Level Domain Extension to receive High Ranking in your Selected Country Level’s Search Results, your domain will also have the potential of getting High Ranking on Global Level.

In this post, I have tried to explain the total number of 11 Factors related to Google Ranking in a fairly simple language, but you can see that the post has become quite big, while at least 189 Ranking Factors are yet to be Discussed.

That is, if I discuss all the Ranking Signals, then I would have to write at least about 17-18 articles and at least this number. But how do I know that I have written what you wrote, and that information has been useful to you and if the information given in these 11 Factors is not useful to you, then to discuss the rest 189 Ranking Factors There is no justification for this.

If you have found this article helpful and informative, and you want me to discuss the remaining 189+ Search Ranking Factors in detail, please share this article on Facebook, Google+, LinkedIn, Twitter etc. and share your comment. Please give me a signal that you also want to learn SEO properly and the hard work of writing articles related to SEO (Search Engine Optimization) is not uncommon.

12. SSL Certificate (HTTP Secure):-

 Google checks out any website before it is safe or not. If it is not secure then its Google ranking gradually decreases. Secure site means SSL certificate is installed on site. You can see it in the browser.

If the site has an SSL certificate installed, the HTTPS of green color will appear in the address bar of your browser and if not, only the HTTP will appear.

Read: What is an SSL Certificate?

13. Content Quality and Length:-

 The most important thing is that your writing skills should be very good, a visitor should not be bored after reading your post. If you do perfect SEO, but do not write good content then your SEO is useless and visitors will never visit your site again.

This thing is known to all that the higher the article, the more Utiyo will rank faster. That is why it should always be the endeavor that the length of the article should be more.

But in order to do more of the length of the article, the extraordinary items should not be used in the article. Write on the topic you wrote on the whole detail and explain it well so that visitors can know that topic well.

So always write meaningful and helpful content.

Post length plays an important role in blogging because Google offers more Ranking to Long Posts. Your content should be between 1000 and 3000 words. But keep one thing in mind, do not write nonsense to increase the post length.

14. Quality Backlinks:-

 Backlinks are the oldest and most important ranking factor. Backlinks are also very important to improve domain authority, Google website ranking, and website traffic.

If your blog does not have backlinks, then how much good article will you write, will come first on the page but will not come to the top. This will make your backlinks for your blog page.

But please note that the topic of your article on which backlinks should be done in the same way from the site and if you do not want it then you will not get the benefit.

If you create bad backlinks for your site, it can badly damage your website ranking. Therefore, always create high-quality backlinks for your website or blog.

15. Ads used in the right place:-

 If you use too many ads on the page of your blog, then it hurts the user. For this, you should not keep the number of ads on your page too much. Isase user does not understand what the ads are and what the post is. In this way, the visitor leaves the blog and goes away.

This is also one of the reasons why there are no ranks in google. If you want your page to rank on top in google then you have to always keep in mind that your blog is neat & clean.

16. User Interaction & User Experience:-

 In recent days, user interaction (UI) and User Experience (UX) have become one of the most important factors that are considered important in getting top rankings in Google’s search results. Designers and developers need to work on essential factors like making the website speed and mobile-friendly.

Read:  How to Drastically Improve Your Website’s UX

17. Responsive Design:-

 Blog Ranking is also Depend on its Design as if you upload a very nice template on your website and also customize well, but it is not Template Mobile Friendly or SEO Friendly.

Now because there is no SEO Friendly, he does not provide Search Bots with correct information of your Headings, Subheadings, Images and Content, so that Bot does not know about your content and that your Blog is on Search Result Do not do it.

Similarly, if your Template is not Mobile Friendly then it does not show properly on Mobile so that Search Bot does not take users to Mobile Search through your keywords or do not show them on your Blog Post. Does.

Because of this, you lose a huge audience, so you should buy Mobile Friendly Template for your website so that this type of problem is not with you and you can do great traffic. Which is very much needed for SEO Ranking Factor.

18. Website Loading Speed:-

 Website Loading Speed Search Ranking was by us because Speed likes everyone and today is the time of 4G where people want to access all things immediately, so Google also wants to send their readers to those websites. Let’s get loads of which is OK.

To keep the Loading Speed of the Website, you should do some important things like Focus, Do not Use Gif Images, Upload Images of Heavy Size on Your Website, Do not Use Background Images in Template, Slider Available Themes Do not use, do not use more Widgets / Plugins.

Also Read:

19. Image Optimization:-

 Now in Image Optimization, some people have spread the wrong things on the Internet, such as Image Optimization means whatever image uploads to your website should be on the Alt tag and this is called Image Optimization.

But there is also some things in Real that should be in your image like image size should be reduced, your image should be representing your content, your image should also contain tags, the image should be described and Image must be the owner’s name.

Through which Search Bot cannot only get information about your image, but it can recognize your image well and show it on Google Image so that you can better promote your website.

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20. Social Sharing:-

 Social Sharing simply means that you share your articles on social media, so that people can know about your article and visit your blog but the question is, what about social sharing for SEO Importance is.

When you share anything on social media sites, then people are either engaged in action or either Reaction, which shows what people’s opinions about that content and how many people like that content.

Now if you share a Content / Blog Post, but people are not giving any Response to it, which means that your content is not good for people who are not liked and that your Post Search goes down from Result.

That means Social Response also now has a lot of impact in Search Ranking so you must share your articles on social media sites as well as social Share Buttons on the site so that people can share your article.

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Also Read:

Now it’s your turn to share your views how can I help you to rank your website share your issues in comments I will try to help you out.

Share this article with your friends and in groups.

Your Succes partner

Amit Mishra

Founder – Tryootech, PhoneVSMobile & Webonx 

69 thoughts on “Top 20 SEO Ranking Factors (In 2018) You Should Know”

    • Dear i started early then I have not implemented SSL and after that my blog posts get indexed and started getting traffic, but if I change it to https then i will lose my rankings.

  1. i learned a lot with this article thanks for publish this article this is really amazing i will read all the articles about seo and i also subscriber of your website and youtube channel

  2. Thank you sir, it’s a very helpful article for me, cause I’m a new Blogger.
    And I’ll try to use these tricks. Again thank you for sharing this article.

  3. Hi Amit sir,
    It’s really wonderful article SSL part is important for me thanks for sharing your information.

  4. Amit Mishra bhai, maine wordpress par blog banaya hai but Isse jaldhi Google me rank kaise kiya jai? Koi premium tricks hoga to batao na yaar? Your thankfully.

  5. Amit sir, this is amazing article I ever seen most informative and I learnt most of the thing about SEO through your article.
    Thanq, sir keep sharing with us.

  6. Hi amit, very nice article.
    Saw your video on youtube. Is it really accelerate site ranking by using premium theme?

  7. Nice article, one thing I want to ask if we redirect our http site to https site in search console still effects our ranking?

  8. Nice Article Amit bhai , but i have one query how much “Domain Registration Length” matter if i have register for 1 year but in other hand , I maintain all other factor ?
    Does it impact on my ranking ?

  9. Nice article sir, this helped me a lot thanks.
    I also love your youtube videos thanks for instructing us

  10. Hi Amit
    it seems Nice and very helpful article. actually, I came to know about your blog from your youtube videos which I usually Watched.even you have a very impressive website theme.
    thanks for the information once again.

  11. Thanks sir,
    Aap ki information bahut useful Hoti hea. Mea nea aap sea he blogging and SEO sekha hea. Mea aap ko YouTube or bhi follow krta hoon.
    Thanks for sharing your information.
    I appreciate your work

  12. Wow its a decent post. The data given by you is extremely great and accommodating for me. Continue sharing great data. For a blogger, changing your WordPress theme is not a unique occurrence, but it is one of the necessary processes every blog will need to go through. For instance, you might have launched your blog using a free theme, and now you need to up your game and go for premium a theme. you need to understand that WordPress has themes that are optimized for SEO. That is why it is important we establish if such changes do affect SEO rankings

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