30+ Best Social Media Management Tools for Businesses of All Sizes in 2024
We all know digital marketing has become a significant and essential part of this digitized IT world.
According to the Forrester report, digital marketing is growing at a pace of 9% annually, and the percentage is yet to increase in upcoming years.
Now the question is why digital marketing is growing that fast?
This is because digital marketing provides you easy and effective use of technology that, too, at an affordable rate with international and customized reach.
Digital marketing helps you to target the right, or you can say potential customers for your brand, company, or product.
Digital marketing offers you better strategies and solutions that meet the need of your brand, company, product, and customers at the same time.
And when it comes to digital marketing, one of its most significant assets is social media marketing.
Social media marketing has become an essential part of this industry and has become very popular in recent years.
Many major companies, big brands, and many startup companies are using social media marketing as a means to promote their brands and product and to reach and connect with a broad potential audience.
There are many social media marketing channels in the field of digital marketing, and handling or managing them manually is not a piece of cake; it can be a weary task.
And today, we are going to discuss some of the best social media management tools that you can opt for your product, brand, or company.
But before we go any further, I want you to know that there’s no such thing as of a perfect app.
You have to choose the right social media marketing app that suits your brand, company, or product and meets its requirement that too in a budget you planned for.
So Let’s just get started.
Top 30 social media management tools for 2020
1. Zoho Social
Zoho Social is an all in one social media management tool for business. It helps companies manage multiple social channels, and grow an active social media presence, from one platform.
Many companies use Zoho Social, and it is one of the most preferred social media management tools in the field of digital marketing. This is one of the best social media management tools for agencies.
Pricing
For individuals & businesses: rs 600/ month billed annually on standard charges, rs 15,000/month billed annually on professional charges.
For agencies: rs 12,000/month billed annually on standard agency charges, rs 18,000 /moth billed annually on agency plus.
Website: zoho.com
2. Hootsuite
Hootsuite helps you to manage and schedule posts to multiple social media profiles such as Facebook, Twitter, Instagram, and many more, all from one app.
Hootsuite has more than 15 million users all over the globe. And it is one of the top social media management tools available on the internet. This is one of the free social media management tools which is widely used by established bloggers and digital marketers.
Pricing
For professional $ 19/month
For Team $ 99/month
Website: hootsuite.com
3. Post Planner
Post Planner helps you to increase your audience engagement level on a medial social platform like Facebook.
Its innovative and advance dashboard gives you full control of you all social media channels all in one place.
Post Planner helps you to find the best and relevant content on the web, and it is one of the top social media management tools available in the market.
Pricing
Starter : $ 3/month
Most popular: $ 9/month
Guru: $ 19/month
Website: postplanner.com
4. Buffer
Buffer is a more straightforward way to schedule posts and track the performance of your posts and content on different social media channels such as Facebook, Twitter, Instagram, and many more.
Buffer helps you to keep track of your social media channels and help you to share and schedule your future content and posts.
It saves your time and manages all your social media channels all in one place.
Pricing
Pro: $ 15/month
Premium: $ 65/month
Business: $ 99/month
Website: buffer.com
5. Facebook Pages Manager
Facebook pages manager is an app available for both the android and ios. It’s a mobile operated app that helps you to manage multiple different Facebook pages and keep track of them all in one place.
You can link your Instagram with Facebook and can manage all your Facebook messages, posts, comments, and Instagram comments and notes all in one place.
Pricing
It’s a free application that you can download from google play store and the Apple iTunes store.
6. SocialPilot
Socialpilot helps you report, manage, publish, and engage on various social media channels and platforms such as Twitter, Instagram, Facebook, Pinterest, and many more.
This tool fulfills all your social marketing needs, and it doesn’t matter whether you are a professional or a part of a team or working as an individual.
On the social pilot app, you can connect up to 100 social media pages, groups, pages, and share up to 1000 posts per day.
Prising
Agency: $ 83.33/month
Small Team: $ 41.66/month
Professionals: $25/month
Website: socialpilot.com
7. Facebook creator studio
Facebook creator studio is your on the go solution for all your social media channels. And it’s one of the top social media marketing apps on the web.
Facebook creator studio is equipped with the tools designed to make scheduling and monetizing your videos more accessible than ever.
It helps you to monitor the insight on your posts & videos, engagements and helps you to analyze the traffic on your post and content.
It’s a free social media management tool by the official Facebook.
8. Later
Later is # no one social media management platform for Instagram.
It helps you to schedule and analyzes Instagram, Twitter, Facebook, Pinterest, and other social media channels posts all in one place and one go.
On later, you can plan a week of posts for Instagram in just 20 minutes.
It is easy to use and gives you full control of your social media channels.
On later, you can preview your feed before posting your posts and content on it to create an attractive Instagram aesthetic.
Pricing
For individuals: free
For power users: $ 7.5/month
For premium: $16/month
For starter: $24/month
For agencies & large teams: $ 41/month
Website: later.com
9. Everypost
Everypost is one of the top social media management publishing tools that work with multiple social accounts and channels at the same time.
It helps you to discover the most relevant content for your social media channels from different sources such as Instagram, youtube, twitter, and many more.
It helps you to customize your multimedia content that suits your potential audience, and that meets their requirement.
Pricing
For personal: free
For pro: $ 9.99/month
For plus: $ 29.99/month
For advance: $ 49.99/month
For agencies: $ 99.99/month
Website: everypost.me
10. AgoraPulse
Agorapulse is one of the top social media management tools preferred and used by many social media marketers.
It helps you to manage your posts comments, mention, and other important notification.
Agorapulse gives you real-time tracking of your posts and engagements and keeps you updated about your post reach and analyze your content at the same time.
The best thing about this social media marketing tool is that it comes with a 28-day trial package.
Pricing
For small businesses: $ 79/month
For agencies: $ 159/month
For larger organizations: $ 239/month
For large teams with many profiles: $ 399/month
Website: agorapulse.com
11. Meet Edgar
Meet Edgar is an automation social media management tool that helps you to automate your social media channels related tasks such as content curation, content posting, engagement intimation, and many more.
Meet Edgar has an advance feature that allows it to write posts for you.
Edgar is equipped with some advance automated technology that helps Edgar to find quotes from articles & blogs for you; all it requires is you to click on the button and share.
Pricing
Monthly subscription: $ 49.00/month
Annual subscription: $ 539/month
Website: meetedgar.com
12. Sendible
Sendible is another one of the top digital management tools that let you perform multiple different tasks at the same time from a single dashboard.
With its advance design, you can simplify your social media content publishing process.
Its advance analytic feature provides you authoritative media reports in just one click, Let it be Facebook, Twitter, Instagram, LinkedIn, or any other social media channel.
Pricing
For solopreneurs: $ 29/month
For startup agencies: $ 99/month
For growing agencies: $ 199/month
For large agencies: $ 299/month.
Website: sendible.com
13. Hubspot social media inbox tool
Hubspot’s social media inbox tool is one of the best social media inbound management tools available on the web.
With this tool, you can convert leads, grow your traffic, and can track your entire social media funnel in one place.
This tool aid you in targeting the potential audience and provide you real-time SEO suggestions.
With the help of this tool, you can post your relevant content on your social media channels at an optimal time so that it can target or reach to a large number of audience.
Pricing
Starter: $ 35/month
Professional: $ 560/month
Enterprise: $ 2,240/month
Website: hubspot.com
14. Sked Social- Schedugram
Sked Social is one of the best all in one visual social media management tool that comes up with a 7-day trial pack.
With the help of this tool, you can schedule your content that has to be posted on your social media channels and can have full control of your posted content all in one place.
With the help of this app or tool, you can add filters and crop your photos before sending or queueing them to drafts.
Pricing
Freelancer: $ 25/month, $ 250 annually
Marketer: $ 75/month, $ 750 annually
Agency: $ 135/month, $ 1350 annually
Enterprise: $ 260/month, $ 2600 annually
Website: skedsocial.com
15. Salesforce Social Studios
Salesforce is one of the top social media management tools that offer you a whole new level of productivity, personalization, and speed.
With the help of this tool, you can now run your business from your phone as well as saving your time and providing you a better and convenient way to keep track of your social media channels.
Salesforce gives you complete control over your customers, including their activity history. Provide you an insight into your social media channels such as Facebook, Twitter, Instagram, and many more in real-time.
Pricing
Essential: $ 25/month
Professional: $ 75/month
Enterprise: $ 150/month
Unlimited: $ 300/month
Website: salesforce.com
16. Crowdfire
Crowdfire is one of the best and smartest social management tools that help you grow online every day.
Crowdfire is a powerful social media management tool preferred and used by individuals and businesses all over the globe to attract the audience & to increase social media engagement and growth.
With this powerful tool, you can run multiple accounts on multiple different channels like Facebook, Twitter, Pinterest, LinkedIn, WordPress, and many more at the same time in one place.
Pricing
Plus: $ 7.48/month
Premium: $ 37.48/month
VIP: $ 74.98/month
Website: crowdfireapp.com
17. NUVI
Nuvi is one of the top social media management tools that provides you real-time insight into your social media channels.
It is a smart and advances platform to keep track of your social media channels such as Facebook, Twitter, Pinterest, LinkedIn, and many more. It is easy to use, and its user-friendly technology makes it compatible for its users to manage their multiple accounts and channels with ease.
Pricing: NA
Website: nuvi.com
18. Sprout Social
Sprout Social is one of the most trusted social media management tools available on the web that comes with a 30-day free trial.
More than 20000+ brands and organizations are using sprout social to manage their social media channels.
Sprout Social helps you to engage and interact with your audience, manage team workflow & monitor your company or brand while on the go.
Sprout Social allows you to manage all your social media accounts and channels such as Twitter, Facebook, LinkedIn, Pinterest, and many more from one intuitive tool.
Pricing
Essential: $ 99/month
Premium: $ 149/month
Enterprise: $ 249/month
Website: sproutsocial.com
19. Tailwind
Tailwind is one of the best top social media management tools for managing social media channels like Instagram and Pinterest.
This tool provides you the best and the easiest way to publish and schedule your posts on Instagram and Pinterest at the best time for engagement.
With the help of tailwind, you can edit and schedule draft posts automatically for your Instagram and Pinterest.
With its automation technology, you don’t have to hustle for choosing the right hashtags for your Instagram or Pinterest. This tool automatically adds perfect hashtags for your posts and keep your caption clean and clutter-free.
Pricing
Pinterest plus: $14.99/month, $ 9.99/ month (annually)
Instagram plus: $ 14.99/month, $ 9.99/month ( annually)
Website: tailwindapp.com
20. CO-schedule
Co-schedule is one of the best and fastest-growing social media management tools in the field of social marketing.
Co-schedule is one of the most trusted social media management tools with over 10,000+ active clients and organizations, over 10,000+ customers from 100+ different countries from all over the world.
This tool allows you to organize & manage all your social media channels such as Facebook, Twitter, LinkedIn, Instagram, and many more in one place.
Pricing
Growth: $ 150/month
Professional: $ 650/month
Enterprise: NA
21. Likeable Hub
Likeable Hub is one of the best social media management tool that is equipped with innovative ideas and technology.
Its daily post ideas give you great insight and keep you updated with its hub site and referral program.
Likeable Hub provides you with thousands of latest posts and content ideas for your social media channels such as Facebook, Twitter, Instagram, Pinterest, LinkedIn, and many more.
Likeable Hub interacts with a targeted audience and generates leads and referrals for your product or brand.
Pricing
Growth; $ 299/month
Professional: $ 599/month
Website: likeablehub.com
22. SocialOomph
Socialoomph is one of the best social media scheduling tools available on the web.
Socialoomph has been providing scheduling social posts services since the year 2008. Socialoomph offers a wide variety of social media services such as integrating WordPress, post scheduling, creating self-destructive posts, and many other services.
And all these features all these services come at a very reasonable price. Making it a more affordable and desirable social media marketing tool.
Pricing
Advance suite: $ 15/month, $ 162 annually
Professional suite: $ 25/month, $ 270 annually
Business suite: $ 55/month, $ 594 annually
Website: socialoomph.com
23. Khoros
Khoros was founded in March year 2019. Its headquarters is in Austin, Texas. Khoras, LLC, is an American based software company. It has a team of 500+ experts that has expertise in the field of social media marketing.
It provides services like tracking, analyzing, and monitoring all your social media channels such as Twitter, Facebook, Instagram, LinkedIn and many more to make sure your posts and content to reach a large amount of potential audience.
Pricing
Provides customized packages as per the requirements.
Website: khoros.com
24. Oktopost
Oktopost is another one of the best social media management tools available on the web. Oktopost is the best social media management tool for B2B marketers and investors.
Oktopost helps you to share your companies Facebook, Linkedin, Twitter, and Google+ accounts at the same time from one place.
And to use this tool, your company must have an oktopost account.
Pricing
To know about the pricing packages, you need to contact them directly.
Website: oktopost.com
25. Social Hub
Social Hub was started in the year 2013, and it’s one of the best social media management tool on the web.
Social Hub has experience of 6+ years in the field of digital marketing and been providing digital marketing strategies and solutions to its clients and customer.
Social Hub offers easy to use customer friendly solutions to engage with audiences and customers more effectively on social media channels such as Facebook, Twitter, Pinterest, Instagram, and many more.
Pricing
Pricing packages start from $ 99/month.
Website: socialhub.io/en/
26. Iconosquare
Iconosquare is one of the best and leading social media management tools, and this company was founded in the year 2011.
Iconosquare has more than 10million registered users and 24,000+ customers from all over the world.
Iconosquare is one of the leading analytics and management tool suites for social media platforms or channels like Instagram.
From the year 2011, Iconosquare has helped thousands of social media marketers to grow their business.
Pricing
Professional: $ 29/month
Advance: $ 59/month
Website: pro.iconosquare.com
27. MavSocial
Mavsocial is one of the best social media management & advertising tool. Mavsocial enables its users to receive a push notification for scheduled posts for their social media channels.
Mavsocial allows its users to plan their posts with the tool easy to use the calendar feature. You can even reschedule your best posts or content for a better reach and engagements.
Mavsocial helps you to monitor and analyze your social media activity in real-time that too in one place.
Pricing
Advance: $ 190/yr
Pro: $ 780/yr
Business: $ 1,990/yr
Enterprise: $ 4,990/yr
Website: mavsocial.com
28. HopperHq
Hopperhq is one of the best social media management tools for social media channels like Instagram.
Hopperhq has more than thousands of customers from 55+ different countries all over the globe.
Hopperhq was mainly made for Instagram, but now it provides complete solutions for all social media marketing platforms such as Facebook, Twitter, Instagram, and many more.
Hopperhq allows its users to manage multiple accounts from one place. It also helps its users to post 50+ posts in one go.
Pricing
Pricing is based on bundles ( 1 Facebook, 1 Instagram, one twitter)
$ 19/month, $ 16/ annum
Website: hopperhq.com
29. E-clincher
E-clincher is another one of the best social media management tools available on the web.
E-clincher is complete all in one solution for all your social media platforms and channels, covering all your social media channels such as Instagram, Facebook, Twitter, LinkedIn, painters, and many more.
E-clincher provides 24*7 customer support that makes an e-clincher, customer-friendly social media management tool.
You can set multiple different channels using an e-clincher social media tool that allows you to reach and engage with a more potential audience.
Pricing
Basic: $ 59/month
Premier: $ 119/month
Agency: $ 219/month
Website: eclincher.com
30. Falcon
Falcon is one of the top social media management tool known for its easy to use UI technology.
Falcon was launched in the year 2010 in Copenhagen. Right now, the falcon has more than 400+ active users and clients from seven different cities with 40+ different nationalities.
Its virtual calendar makes it easy for social media marketers and its users in content planning throughout the year.
They are well known for their friendliness and best customer support that provides fast and active social media solutions for your business and company.
Pricing
Pricing starts with $ 129/month
Website: falcon.io
Conclusion
Above I’ve provided you with some of the top social media management tools that you can use to grow your audience for your product and company. But before you opt for any of the social media management apps, you should first compare the apps and look for the one that meets your requirements, and that suits your brand or company. I hope this article helps you in search of your best social media management tool.
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