Howdy friends how are you? hope you are fine and enjoying your life?
Today I am covering a topic which will help you in growing your brand and business.
Facebook is investing their maximum in making their platform which will help merchants and sellers to grow their business by using Facebook as the primary medium.
Do you know the potential of Facebook pages & groups? As Facebook has more than 2 billion people onboard.
if we talk about the active crowd on FB then it that will blow your mind.
How can Facebook boost your business?
If we talk about how Facebook can boost your business? then facebook has detailed targeted audience that will help your business to get exposure and will bring n numbers of sales.
Facebook has so many features and tools which will support your business in reaching the correct person in the right span of time.
If you are only thinking and not using Facebook seriously then you are loosing so much money on the table.
Facebook has potential to make your brand Viral overnight.
Stop using Banner Ads and poster ads to grow use smart digital techniques to boost up your work and get sales in return.
What is the difference between Facebook Pages & Groups?
So, I am very glad to tell you the difference between FB pages and FB groups.
Have you ever created any Facebook Page or Group? Comment down below 🙂
FB groups and FB pages have some things in common like:
You can see some common things in below image,
Here I am discussing some functionalities of Facebook Groups which are common.
- write posts like you write on the Facebook page.
- Add photos & videos on both.
- take Poll on both.
- You can go Live in Groups and Pages as well.
Above are some examples of main common things in both, although Facebook Pages has more functionalities than groups but groups can be more effective in terms of brand awareness and be sharing knowledge regarding the work you do.
Here in the above image you can see some more functionalities of Facebook group,
- You can share any files with your group members.
- You can sell something any physical or digital products even services.
- Recommend something to group members.
- Photo albums can be shared in groups.
- You can create docs.
- Events can be created and you can invite group members.
These are some group functionalities anyone can use for free only you have to pay for data charges or you can say internet charges.
Now I will share so features of any Facebook page.
notice some outstanding features of the Facebook page in the below image,
By using the Facebook page you can share photos and videos, advertise your business, live with your audience and customers, send text messages, create an offer, create an event,
write the note, create virtual products, create Polls etc.
Pages have N number of features which you can be benefitted.
If are will to pay some promotional amount to Facebook then Facebook will promote your posts, brand, page to the target audience you set.
there are many more features you can explore as Facebook is not new to you.
How can you start on the real ground?
Everything apart let’s be real how could you start?
Start from the scratch think before you start, be confident about niche selection.
Create facebook page:
- Come with a meaningful and memorable name so that people can remember you easily. Don’t just take the name which can not be written or remembered.
- Do branding of your page, make professional cover picture and logo.
- Write everything about your business in about section.
- Fill all the mandatory fields like business type, location, the industry you deal etc.
- Be clear about your target audience.
I will tell you with an example:
Example: One business which deals in Catering services, they use to take orders for food making in marriages and parties.
They are dealing offline, In a year they get approximately 12-20 orders with that they generate revenue of 5-10 lakh rupees.
Think twice if they are dealing offline and getting 12-20 orders in a year what will happen if they expand their business online?
So someone told them to go online and increase your sales, but they are not aware how to go online, so they started a Facebook page and posting about different food items daily.
Every week they come up with new dish in their menu list,
Within a year their menu list grows up to 220 types of Dishes from 180 dishes.
Turning Point: Now they are running Facebook ads to promote their business and spreading brand awareness,
This year they got 205 Orders in total.
Thier ROI(Return On Investment) grows up to 40% that is insane.
Now they are million dollar company and one of the best brands in the catering industry, all because of the facebook page.
So, all happened because of Facebook so if you have the opportunity to scale why not scale your business to the next level.
What are you waiting for no one will tell you to do Like this, do like that, everything is done by you only.
Judge yourself think wisely and smartly come up with ideas don’t hesitate to try and implement them.
Thinking tip: If you want to think about an idea plan one day, take off from office and your personal life go to restaurants or in a park, analyze your capabilities and your lackness, think about your field of interest. Connect market opportunity with your dreams and start planning how you would going to fill life in your idea.
Facebook has potential and audience take benefits of that.
An Entrepreneur is a risk taker and he/she is different from normal people, Most people fail in their business career because they don’t have knowledge what they are doing.
They are not passionate about their business, by seeing others they started the business but now they are struggling to survive. One advice to you “whenever you are thinking to start a business don’t go with your emotions find business opportunities in that sector, do some research, invest time in planning things don’t just go boneless, take decisions wisely and smartly.”
• Read – How to Make Money with Canva
Do You Have More Points? Let me Know in Comment Below!