Before we start telling you about the basics of event blogging and how to earn revenue by blogging about events concerned with your niche or otherwise, we’ll like to ask you a simple question.
- 1 What exactly is event blogging?
- 2 Why is it imperative to choose the right event to write about?
- 3 Selection of perfect domain name
- 4 Buy the best hosting for your blog
- 5 Keywords for event blogging:
- 6 Writing Content for your blog
- 7 Promotion of your Content
- 8 Event Blogging- Pros and Cons:
- 9 Tips for event blogging :
What exactly is event blogging?
Event blogging stands for micro-niche blogging, wherein bloggers write about particular specific topics about events happening in their niche for specific time duration or dates.
Event-based niche blogs are blogs predominantly cantered on approaching events, festivals, or any special days of a specific company or eminent personalities. Event blogging at present is amongst the most straightforward method existing today to earn money online with blogging.
It is a vital aspect of today’s digital world because writers of specific blogs can raise awareness about certain events taking place in their area, and even about events not happening in their neighborhood.
Higher the number of people reading these event-based niche blogs, the better.
If a blog is famous and receives massive traffic each month and has a high reach, that blog can mobilize an enormous number of people for events such as a protest, etc.
The next topic on event blogging that we’ll like to tell you about is as to how you should choose the correct function to write about that will amount to you receiving high levels of traffic on your website.
Why is it imperative to choose the right event to write about?
Because it is crucial to keep in mind that the event and article that you have written will be relevant for only approximately thirty to forty days leading up to the development and a few days after the event is over.
Certain events that you start writing about are festivals such as Diwali, Hanukkah, Christmas, etc. You can also write about specific upcoming events related to the sporting world, such as the forthcoming Olympics in Tokyo at the end of 2020. You can write about other sporting events such as IPL and also about sporting events taking place in your neighborhood.
Other topics that can be written about are events taking place in your city such as the launch of a new store or sales etc. Local news about certain areas can also reach a wider audience through these blogs.
We now broach the topic you were eagerly waiting for, which is how to monetize your blog by blogging events. Google AdSense and affiliate marketing are among the most reliable and valuable tools that you can employ to make money through your blog.
- Your Google AdSense revenue depends on the traffic and clicks on your ads on your website.
- You can use affiliate products according to your event and audience to boost your income. Join the affiliate program which provides high commission rates if you promote their products.
- Using CPA, which stands for cost per acquisition some call it to cost per action, you can promote CPA offers on your blog and increase the proceeds that you receive from your blog. For this, you can join affiliate networks like Maxbounty.
Selection of perfect domain name
Once you have selected the event, you would like to write about; the next step is to purchase an appropriate domain name in relevance to your event. Optimize your domain name with the right keyword. One of the reasons for having a keyword in your domain name is that it increases the click-through rate. Consider buying domain names from Godaddy or Namecheap.
After the shift in Google’s Algorithm update, experts claim that the domain name is not that important. Still, we feel that having a proper domain name is vital in increasing the traffic received on your blog.
It is also a focal point to choose the right extension that your domain ends with because event blogging focuses primarily on individual events. For example: If you’re writing about an Indian event like the Republic Day, then always choose the ‘.in’ extension.
Extensions such as ‘.com’, ‘.net’, ‘.org’ can be used to write primarily about international events like the elections in other countries, festivals such as Christmas, Hanukkah, New year, etc.
Buy the best hosting for your blog
After selecting a good domain name for your blog now the next step you have to do is buy quality hosting to host your blog. You should keep this note that if you are doing event blogging then your site should be up and running and does not face any downtime.
if you don’t want to lose your earnings just because of hosting I recommend to go with some below-recommended hosting providers:
Keywords for event blogging:
To improve your SEO rating, choose the right keywords to insert in your text. Proper analysis and testing on keywords are essential. Half the work is done if you execute the right research about keywords, and that will help you get high traffic on your blog.
One of the best keyword-finding tools for your selected event is Google Keyword Planner.
This is an authentic tool crafted by google that you can use to get your article to rank on Google’s first page.
You can checkout below infographics in order to do your keyword research for event blogging.
Image credit: seo-consultant-specialist.com
Make sure to properly analyze which keywords are frequently searched on Google and implement them in your content appropriately.
Also, check out below graphic on 7 basic tips to rank any blog on google.
One of the best tools which you can use for doing keyword research is SEMrush, with this tool you can find out the most profitable keywords that you have to target for your events and if you are monetizing your blog with Adsense then you can find out high CPC keywords for massive earnings. If you want to Signup for SEmrush then I can provide you 14 days SEMrush trial free of cost.
You can read out more about SEmrush Free trial here.
Writing Content for your blog
The next challenge you will face after finalizing keywords is content. You have to write quality content that will rank well in search engines. Sometimes you will find it difficult in writing content, in this case, you can hire content writers from Fiverr to write quality content for your blog.
Promotion of your Content
You are not going to rank anywhere if you are working for your event in a competitive niche, then you need to find some backdoors to rank your content fast. If you personally ask me what should be my strategies to promote our content then I will say: you should start creating backlinks, profile backlinks, comment backlinks, broken link building, 301 redirect links.
Start pitching other bloggers for the guest posts in relevant niches. You can checkout one tool Adsy for guest posts and get do-follow links in return. One secret tool you can use to build quality links is the LinksManagement tool.
Event Blogging- Pros and Cons:
It is simple to earn a good amount of money in a short period by blogging about events, such as within a few days, which is a fantastic way to make a few extra bucks.
Event blogging is a picture-perfect way for people who do not want to work year-round and get to spend time with their families during holidays and festivals.
Event blogging also proves to be a good side job for people who do not want to quit their primary job and can take up event blogging as a side profession to earn some extra money.
One of the significant disadvantages of event blogging is that you would be required to invest in an excellent dedicated server which would cost a lot of money as these supreme quality servers prove to be quite steep.
But, there is a way out of this web. You can benefit by using an excellent hosting service that provides its services as and when you demand. A hosting service also handles the traffic on your blog.
Another drawback of event blogging is that you’d lose out on a lot of money in the event of a technical glitch like server issues, theme issues or plugin issues. Furthermore, it is essential to stay online continuously until the event is over, which would take a lot of time.
Tips for event blogging :
Listed below are some of the tips that we’ll like to impart to you, our trusted clients, to aid you in writing about events.
- One primary attribute that your blog should possess is that it must have quality content, i.e., the content should have value and should be a notch above than being just readable.
- It is essential to create good quality backlinks. Having sub-standard backlinks on your blog will severely affect the performance of your blog.
That’s all for now about event blogging. We hope this article assists you in providing you with the required information that you need to start your event blog.
Listen to Podcast Purpose of Blogging.
Watch below video on What is Event blogging?
Let us know in the comments about any queries that you might have on blogging about events.