Having a blog is one of the easiest ways to display your skills and have an online portfolio accessible to everyone, especially your potential clients. This is why learning how to write excellent blog posts is so important for aspiring writers. Here is how you can do this in ten simple steps.
How to Write Blog Post
1. Do Audience Research
The first and most obvious thing you need to do is research. Without proper research, you won’t be able to write a good blog post that will be suitable exactly for the audience you are trying to reach. Conversely, if you don’t know who your audience is, you won’t have a clear goal or aim in mind, won’t be able to make accurate plans, and so on. Here are the most important things you need to find out about your audience:
- What is your readers’ age, gender, education level, occupation, and income level?
- What is their family status and whether or not they want to change it?
- What is their location and what languages they use on a daily basis?
- What are their interests, the things they like, and the things they don’t like?
- What are their wishes or dreams and what are their needs?
- What are their failures, pain points, and weak spots?
- Any additional information you might need (e.g. pets, health, possessions).
2. Choose A Relevant Topic
Once you have researched your target audience and built your customer profiles that you will be aiming for, you need to choose a relevant topic. Though this might seem like an easy task to do, there are actually some mistakes you will want to avoid when choosing a topic:
- Don’t go for something too general or too specific. If you choose something too general, you won’t be able to cover it properly. If you choose something too specific, you won’t have a lot to cover.
- Always make sure it is relevant to your audience. Remember that you are writing for them, so the topic you choose must be addressing a matter they are interested in.
- Don’t choose something irrelevant to your blog. If you write about photography, don’t start posting pancake recipes out of the blue. The matter of relevance relates both to your audience and to your niche.
- Check whether your topic has been covered before. If so, has it been successful? Could you bring something new to the discussion? Will your blog post be worth it considering that others have covered this topic multiple times already?
3. Create A Detailed Outline
After you have a topic ready, you will need to create a detailed outline for your blog post before you actually sit down to write it. You can hire a professional writer from a paper writing services review site like Best Writers Online who will create the outline for you or you can do it yourself. If you are doing it yourself, there are some things you need to remember about when creating your blog post outline:
- The sections you want to have in your blog post should be organized in a logical order. Otherwise, you could potentially confuse the readers by jumping from one thing to another.
- The number of sections you have mustn’t be too big or too small. Depending on the length of your post (covered in the next point), you will need to have more or fewer sections to break up your article into parts covering different subtopics without making these sections seem too short or too long.
- Your outline shouldn’t ignore certain points in your topic. For example, when you are writing a recipe, you should always include the section with the list of ingredients.
4. Determine the Length and Format
The length and format of your blog post are directly related to the outline you made for it and the topic you chose to cover. Some topics – like recipes, for example – usually have an almost universal format while others have more flexibility (e.g. recipes often contain an intro, a list of ingredients, and a step-by-step tutorial).
At the same time, you need to remember about the length of your post. If your blog is known for its 3000-word articles, that you should probably stick to this word count. But if you are just starting out, you can choose your own requirements early on (e.g. 500-800 words or 800-1000 words or 1000-1300 words or 1300-1600 words, etc.) Keep in mind that some topics will require shorter posts while others might be longer.
5. Follow the Outline
Now that you know your topic, have your outline, and determine the format and length of your blog post, you can finally write your article while following the outline you have created. Once again, you can hire a professional writer from an essay writing services review site like Online Writers Rating who has the necessary experience, skills, and knowledge to tackle difficult topics that you might not be acquainted with.
If you will be writing your own blog post, remember that though you need to stick to the outline, you can still make some minor changes if you feel like it. As long as you are still covering your topic and not straining away from it too much, you should be all good.
6. Proofread and Edit
Once you have written the first draft, you need to proofread and edit your blog post. Sometimes, you will need to do it several times and maybe even have someone else read it through too, but if you do it very attentively the first time, you might be done after a single time. Here are some things to pay attention to during the proofreading and editing stage:
- Correct all of the grammar, spelling, punctuation, or word choice mistakes. There are online tools that can help you work through these faster, but even simply typing your post in Microsoft Office Word will show you the mistakes you are making so you can correct them.
- Try to get rid of such elements as passive language, complicated sentences, and adverbs. These only make your text harder to read.
- Take note of any terms or jargon you use and think whether or not you should keep them. In some cases, you will want to get rid of either one depending on the tone you want your post to have and your audience’s level of knowledge of the topic.
7. Write Additional Info
Once your blog post is ready, you need to write some additional info that could be added to different parts of the page with the post. For example, if you have a page on your website or blog with a list of your posts, you will want to have short descriptions under the post titles. Consequently, you need to write a short description of your article.
You may also want to have an author’s bio show up after your blog post or a special endorsement or promotion. You may also need to place disclaimers between your post title and post body. All of these need to be written in advance.
8. Create Supporting Visuals
Though your article may be the best-written blog post in the world, it won’t be noticed if you don’t have relevant supporting visuals to go along with it. Your visuals should be eye-catching, appealing, and appropriate for your post. Here are some types of visuals you can consider using:
- Photography: These are most suitable for step-by-step tutorials and guides but can be used in all kinds of posts.
- Illustrations: These can be used virtually for all kinds of topics as long as they are appropriate for the “mood” of the post.
- Other Pictures: Classic artwork, modern digital and traditional art, and so on.
- Videos: These can have the same content as the blog post and deliver your message in a different format.
- Animations: These work the same way as regular videos but allow more flexibility when it comes to depicting a particular process or concept that you can’t really film yourself.
- GIFs: These can be used a lot within the text, especially as memes or clips from movies or shows, to illustrate emotions and reactions.
- Infographics: These can be used to explain complicated processes and concepts.
- Graphs/Charts: These can visually illustrate statistics and data.
9. Add Internal and External Links
Before you publish your blog post, you need to consider what kinds of links you want to have in it to ensure that it has a strong link profile. Internal links will mostly serve as navigation for your readers and will help them find more useful information on your website, but external links have a different purpose.
External links can show readers where you took certain pieces of information (e.g. opinions or statistics) as well as link your website to other websites with a good reputation to try and get some of that “reputation” to transfer to your site and make it rank higher in search results.
10. Publish and Enable Sharing
Last but not least, you will need to publish your blog post and allow people to share it. When publishing it, make sure that you have included all the necessary visuals and added all the right links. You should also place additional pieces you have written where necessary. Adding social sharing buttons to your blog posts allows you to get more traffic, so you should definitely have these enabled.
All in all, learning how to write great blog posts will be relatively easy once you start following these five simple steps and improving your craft. Getting experience and practicing is by far the best thing you can do to become a better writer and start creating engaging blog posts.