Aside from promoting your brand with conventional ways – using blog posts or local listing services, you can also make use of social media platforms to gain engaged users. For instance, over 60% of Instagram users are logging in daily, making it one of the most engaged social networks out there.
Instagram is a great choice for marketing a brand. Considering that they have over 1 billion active users per month and are also widely known as one of the best places to serve visual-based content.
How to market your brand better on Instagram?
In this article, we will tell you about the benefits of Instagram marketing and show you the list of the best Instagram marketing tools out there. Let’s start!
What is Instagram Marketing?
As the name implies, it is the act of marketing by using Instagram as a content delivery platform. Even 53% of Instagram active users said that they follow their favorite brands on the platform.
Furthermore, 60% of its users also stated that they learned about new products and services from Instagram. It also has a quite appealing conversion rate, with 30% of the users bought something they discovered on Instagram.
This begs the question: how do you make yourself visible on Instagram? Here are a few things that will help you to become more visible.
The first one is hashtags: it is an essential feature since it allows you to turn any word into clickable topics.
You can put the hashtags anywhere, whether it’s in your profile bio or your posts. When someone clicks a hashtag, it will show all public posts that share the same hashtag.
You can also follow a particular hashtag. Using the right hashtags can lead a brand to be seen quickly by potential users.
Next is the content, it’s obvious since it’s the core of your marketing efforts on Instagram. By creating better content, it will be easier for users to get attached to your brand, especially if your content is made to be helpful and not just visually pleasing.
The types of content commonly used in Instagram are images or videos. The content itself can be multi-purpose, whether it’s giving information, entertaining, motivating, or educating. Instagram itself reinforces this with features like IGTV, Instagram Carousel, and Instagram Stories to bring more flexibility in creating content.
Another deciding factor is timing. You need to know when is the best time to post. Why bother making great content if there’s no one there to see it?
You have to identify the peak online time of your potential customers based on their time zone. With that information, you might want to schedule your posting time so you can get the momentum going in order to maximize awareness gains as much as you can.
You can use various Instagram business tools to determine the right hashtags, content, and timing for your potential customers. There are plenty of tools you can choose but don’t worry, we’ve compiled some of the best tools out there to help you reach your marketing goals!
Top 10 Best Instagram Marketing Tools
Listed below are some of the best tools that will help you with your Instagram marketing campaign.
That’s not all, some of these tools will help you get more conversions and better data for customer analysis.
Without further ado, here is the list of the 10 best Instagram marketing tools!
Iconosquare is a well-established Instagram analytics and social media management tool. They have three main features that will help you make the right decision in your Instagram marketing activities, which are Analytics, Publishing, and Monitoring.
The first feature is Analytics, where they provide data such as follower growth rate, average engagement per post, and impressions history.
They also have Instagram Stories analytics feature. It can measure how good the stories performed by counting metrics such as impressions rate, completion rate by story type, and the best time to post.
The next feature is Publishing. They offer a scheduling feature so that you can plan your posts ahead of time. No matter what your post include – images, videos, or stories, you can set them to post automatically as per the determined schedule.
The last feature is Monitoring. You can find out how often your brand is mentioned via tagging, photos, captions, or comments. Moreover, you can also monitor your competitor by comparing their performance metrics with your own, so you’ll be able to make a better decision.
You can start your 14 days Free trial of Iconosquare (no credit card required)
Making use of credibility will definitely get you an advantage. And Shopify certainly doesn’t lack credibility being one of the most popular e-commerce platforms out there. If you want to stand out as a professional Instagram user, you can start by getting your own site with a unique domain.
More than suggesting business name ideas, the Shopify Business Name Generator also allows you to check the availability of a domain name. You just need to type the words that you want to include in your domain and click the Generate Names button.
Aside from helping your customers remember your brand name, having a site with a unique domain on your profile bio will be beneficial regardless of your standing. If you still don’t have one, check HostingWiki on how to conquer the internet.
If you need a free and straightforward analytics tool, then try SocialBlade! They have a user-friendly interface that will show you various performance metrics of your brand’s Instagram account.
The metrics shown are the growth rate (daily and monthly), engagement rate, average likes, and average comments on your posts.
They also provide some graphs to visualize and compare total daily followers and total media uploads of your account for the past two weeks.
Please keep in mind that aside from analyzing your own brand, you can also search your competitor’s accounts and see their metrics through this tool. So, you can make comparisons and create strategies to beat them.
This tool will help you to determine the most effective hashtags to use in your posts or profile. All you have to do is right-click to a particular text or image, and this tool will show some recommended hashtags based on the text or image.
It will also help you indicate whether a hashtag is right to use or not. It distinguishes the hashtags with different colors. For example, a green or blue colored hashtags are recommended to use, but red or gray-colored hashtags are advised to avoid.
Moreover, it can find plenty of trending hashtags in 28 languages which pertain with your topic or brand. Thus, you can expand the reach of your post.
You can also integrate this tool with other Instagram business tools, such as Social Pilot and Hootsuite. So you can combine content scheduling with the right use of hashtags.
VSCO is a photo editing application which can help you to make your content visually appealing. You can use their preset filters and do some basic editing to your photos or videos, such as adding exposure, saturation, and grain.
This tool also provides a specific format for Instagram stories. So you can edit your story without worrying about the border ratio.
You don’t need to be an expert to use this tool since it has a growing community, and its members are constantly sharing tutorials about making excellent visual content.
It is free to use, but you can subscribe to their membership plan for $19.99 per month and gain some additional features, such as unlocking their preset filters library and getting advanced photo editing tools.
This tool can help you to resolve some limitations that are set for Instagram Stories. For instance, Instagram Stories limit your video duration to be no more than 15 seconds. But with CutStory, your video can be divided into 15-seconds segments and put into chronological order. So it will be easier to post.
Don’t worry about changing your video’s extension because it supports most video formats. You can also edit your stories by adding text, stickers, backgrounds, and even music!
Furthermore, your stories won’t lose quality compared to the original video since it is exported without any compression.
Though it’s free, you can only find it in the iOS App Store because it’s not available on Android. There’s also an option to do in-app purchases. If you want to remove CutStory logo in your stories, it costs $1.99 per month.
Hootsuite is one of the most popular social media management tools. It has excellent features to help marketers on harnessing social media. It also provides an easy-to-use interface, which takes the form of a single dashboard.
One of its main features is content scheduling. Hence, you don’t have to worry about planning and publishing your content in advance. You can manage it directly via the dashboard.
It has an analytics feature as well, which allows you to track various objects, such as your customers, competitors, hashtags, everything helpful, really.
That’s not all. You can analyze your brand’s account through the key performance metrics provided in the dashboard as well. For example, you can measure your follower’s growth or measure the average likes on your posts.
There’s a 30-days free trial to help you get started. Afterward, you’ll need to buy the plan which starts from $19 per month. It will give you additional features which are not available in the free plan, such as automatic post scheduling and key performance metrics measurement.
8. Social Pilot
Social Pilot is another excellent social media management tool. They provide various features that can help you with scheduling content, interacting with the customers, and conducting an analysis of everything that matters in Instagram marketing.
First off, you can create a post and set a publishing schedule quickly on a single dashboard. If you want to check your entire schedule, you can use its calendar feature, which will show you a quick glance of it.
To give better customer service experience, you can sort all of your conversations via Instagram’s inbox and assign those conversations to the right person in your group. Thus, your potential customers can get the most effective answer quickly.
Social Pilot also provides an analytics dashboard. It shows various key performance metrics measurement, such as engagement rate and followers growth. It can also measure your posts, stories, and hashtags.
Using the provided information, you can find out whether you have attracted the right audience.
Try Social Pilot Free for 14 days. (no credit card required)
If you want to improve the conversion rate through your Instagram posts, then you should try Foursixty. This tool can integrate your Instagram posts to an online store.
Your online store’s gallery will follow Instagram’s format. So, your site visitors can have a new way of discovering your products. Choosing one of your posts will direct them to the related product page.
Aside from that, you can customize the layout and the style of the product page to make it more visually compelling.
It also provides analytics feature in its dashboard, which integrates directly to Google Analytics. Thus, you can find out which content piece generates more conversions.
Like2Buy is another tool you can use to turn your followers into buyers. Because it allows them to buy your products easily by surfing through your feeds, however, if you don’t have enough followers check out how to grow your Instagram followers fast.
After integrating Like2Buy to your Instagram account, your potential customers only need to enter Link2Buy link which you can put in your account bio. Then, the link will redirect them to a page containing your Instagram posts. And of course, they can start shopping there.
Not only showing featured posts in your account, Like2Buy also shows previously liked photos by your visitors. Thus, it will be easier for your visitors to sort their favorite products.
You can tag several products in your posts as well. So, your visitors can discover more than one product in one post.
It also has analytics feature to inform you about your content metrics, such as the type of posts which drive the most engaged traffic. So, you can evaluate your content to get more conversions.
Instagram marketing is an excellent method to gain engaged followers. It can also make your products be easier to discover by your target customers. If done well, the conversion rate could be elevated along the way.
You can use various Instagram marketing tools to support your campaign, such as using Iconosquare to measure your content’s performance metrics, using RiteTag to find out proper hashtags, or using Hootsuite for content scheduling.
So, what are you waiting for? Try the tools and create a successful Instagram marketing campaign! and don’t forget to follow me on Instagram.