How to Improve Organic Ranking for Your D2C Brand | D2C SEO
D2C brands are heavily spending on paid media and most of them ignoring organic marketing for thier d2c business. If you are someone who runs a D2c brand this blog post will be very helpful in driving organic targeted traffic from Search.
Jumping on the point, you need to focus more on D2C SEO to generate more revenue from organic search.
You need to start improving these things that i am going to list in this article.
- Get More Reviews
- UGC Content
- Optimise your product pages with Relevant keywords
- Have a Youtube channel
- Post regular on blogs
- Use best theme for online store
- Create Short Content
- Connect your site with search console
- Brand SEO
- Build Citations
Let me explain straight forward, you need to get more reviews on e-commerce platforms like Amazon, Flipkart or if you have Shopify store then add genuine reviews that customers have posted on your portal.
Allow verified customers to review your product on Google shopping, and ask them to share a UGC (User generated content) videos that you can post it on your social media with a relevant title and minimal Hashtags.
Offer your existing customers a 5-10% discount if they provide a video review of your d2c brand check example of a review for a d2c brand.
Also check this type of video also improves your brand SEO.
Now, you need to optimize your product pages with all the relevant keywords that your users are searching for, you can use tools like SEMrush to find out keywords that you can use on your product pages.
In order to make your search presence strong you need to have your social media platforms majorly a Youtube channel is must, this will help in building instant trust and also signal search engines that you are a brand.
After youtube channel you should also have a blog which is a must with the organic perspective. You can start your blog website with Paidboom. Blog will help you to rank on many keywords as you can post updates about your product journey or you can share content that your audience is searching to find your product.
If you are already owning a shopify store then you can use some of the best themes that can boost your online conversions by 30%, i recommend using themes like Debutify.
If you are new to d2c seo then please check if you have connected your online store with Google Search Console or not, if not then please connect it now by using plugins like Google Site Kit if your website is on Wordpress or you can directly visit search console and read this document to connect your online store with search console.
List your Website with local directories and create citations that will help you boost seo for your d2c brand. You can list your websites like:
- GMB
- Yelp
- Foursquare.com
- Manta.com
- Angel.co
- YelloYello.com
- Elocal.com
- Hotfrog.in
- Company.fm
- AltaIndia.com
These are some of the websites where you can list your business online and generate more citations that will help in seo for your website as a whole.
Also you can create short video content on Youtube shorts and reels that will also attract more eyeballs. Use Veed to edit and create short videos.
You should also focus on bringing your old customers to buy your new products via email marketing that will also help you get more organic reach for new products, use Getresponse to send bulk emails and autoresponders to your current customers.
I hope now you got an idea how you can boost your organic Seo for your D2c brand.