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Brand Vs Product Marketing: What To Expect In 2022

Brand Vs Product Marketing

Are you running a business?

Are you thinking of marketing?

That’s great! 


Do you know whether you should focus on brand marketing or product marketing? 

Do not worry; we got you covered. 

Even the business tycoons did not have the proper idea and understanding during their initial days; they made decisions, failed, and learned from that mistakes. The most inspiring thing about them is they did not make the same mistake twice and continued to learn. 

At least you are privileged enough to get the necessary guidance beforehand from a reliable source. If you want to know more about branding and marketing, please visit

For now, here we are offering you a comparative guide on branding vs. product marketing. Let’s start the discussion with a basic understanding of both of them. After that, we will dig deeper holes. 

What Is Brand Marketing?

In order to make you understand what brand marketing is, we would like to tell you about the Share a Coke Campaign of Coca-Cola. In this campaign, the brand replaced its cursive branding with the name of its customers. 

As a result, the overall revenues climbed by 3%. 

Brand marketing emphasizes your brand when you are advertising your services or products. The fundamental goal behind it is connecting the identity value and personality of the brand with the audiences. 

With effective brand marketing plans, your company can build brands that go beyond just exhibiting the characteristics of the product by displaying the brand values or intangibles. All you need to do is ensure you’re doing brand marketing in the proper way. 

This way, you will be able to get a promotional response from your customers. As a result, you will also be able to experience increased loyalty and repeat business

What Is Product Marketing? 

Product marketing
Image Credit: Hubspot

Product marketing is all about introducing the product, making sure the customers and salespersons are aware of the benefit of the product, and determining product positioning. 

In addition to all these, product marketing also enables a deeper understanding of the target demographics of the product. As a result, you can expect to generate a message which appeals to that particular population. 

All the steps your customer is taking before making a decision of whether they are going to buy the product or not; are concerns of product marketing. 

Here are some of the major benefits of developing a good product marketing plan. 

  • Product marketing focuses on the development, the characteristics, how they can affect the life of the customers, and also how they separate themselves from their competitors. 
  • Here, the advertisements are product-specific. Over time you will get to know whether the target audiences like the product or not. Along with that, it is also effective for attracting new customers, especially when the company is introducing new products with new features. 

Brand Marketing Vs. Product Marketing- The Differences

Now, as you get an understanding of both brand and product marketing, it is time to start comparing both. 

Brand marketing is more practical than product marketing as it focuses on developing an emotional connection between the customers and the brand. 

If you are able to make a long-lasting impact on your customer’s minds, they will be able to recognize your brand by the images, colors, and packaging of the brand.

While shopping, they will pick your products among the huge collection of other brands. 

It is because your brand is appealing to them and also they have a nice experience with the previous products of your brand they have used. If you are thinking about establishing a distinct position in a crowded market with a huge number of competitors, brand marketing is perfect for you. 

When you are established as a reliable brand, you will automatically get customers when you launch any new products, so you do not need to worry about a lot of marketing for that product. 

To Conclude

As we have mentioned above about brand vs product Marketing, if you are looking to establish your brand image, brand marketing is the best for you. In case your business goal is solely focused on selling more and more products, you can go with product marketing. 

Picture of Amit Mishra

Amit Mishra

Professional Blogger, YouTuber with 370K Subs, Digital Marketer.
Love to help people with my advance skills to earn living online. Learn Blogging, SEO & Digital Marketing on this blog.

Featured in: Cloudways | Joshtalks | ResellerClub | BlueHost
Read more about Amit Mishra

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5 thoughts on “Brand Vs Product Marketing: What To Expect In 2022”

  1. Great post. While some companies are all for brand marketing, I think direct response product marketing should be their first operational standpoint. Building a brand around a name or image can be expensive, but targeting prospects who are most likely to buy your products can be low cost task. I recommend targeting prospects first with a direct message that can get them to buy, then do backend & referral marketing to build brand recognition from the quality of your products and customer service.

  2. Your work is really good and I appreciate this information. I forever prefer to read quality and glad I found this thing in your post. Thank you for the comprehensive article. love it.


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