Google is one of the world’s most used search engines, and around 2.3 million searches are [performed on Google.
An interesting fact is that the majority of these searches are about Google ads because they are one of the most efficient ways of driving more relevant and organic traffic to one’s website without getting into much hassle.
You can ask any Google Ads Specialist in Melbourne, and he will tell you how many businesses are inclined towards this method of promotion of their products and services these days.
To know why is it so much compelling, read more below:
What are Google Ads
To put in simple words, Google ads are the paid advertisements that are done by many online businesses in order to promote their brand and increase their organic traffic.
These ads appear in the search results on Google by using Google ads or advertisements that might appear on other websites with the help of Google’s AdSense or Display Network.
These ads generally appear on the screen on search engine result pages as it allows the online businesses or websites to reach out to their relevant and target audience.
How Google Ads Work
Google ads basically runs according to an algorithm that works in a way that when a user enters a query into the Google search, the algorithm identifies what kinds of ads would be relatable to the user’s particular query and then displays them on the screen.
This algorithm that is running for Google ads is known as Auction and it works every single time a user enters a query into the search bar of Google.
One of the most common types of Google ads is PPC or Pay-Per-click advertisement in which you would only have to pay for those ads which are getting clicked by the user.
Since Google ads automatically appear on the screens of the user if their query is relatable to your niche, this creates a high chance for you to extend your reach to your target audience and relatable potential customers.
This certainly increases more opportunities for you in order to generate more sales and enhance your customers as well as cash flow.
Here are some of the most useful benefits of Google Ads:
Advantages Of Google Ads
Increase Brand Recognition
Google ads are one of the most common paid advertisement methods as it helps a website to increase its organic traffic and clicks.
In addition to enhancing the traffic of the site, it is also a great way to increase the brand awareness of the website among its interested and relevant audience.
As more traffic is directed to your business’s online site, it helps you to increase brand recognition and credibility.
Another thing to consider here is that your brand gets fair recognition among your relative niche which then helps your potential customers to reach you more easily.
Measure Your Performance
With traditional advertisements like radio, newspaper, television, broadcast, outdoor brochures, and billboards, etc., it has become very difficult to reach out to the maximum number of target customers.
In addition to that, these ways of advertising your brand are way more expensive than Google Ads. So, in order to promote your brand without burning a hole in your pocket, you can use google ads.
With this advertisement, you can also easily measure the overall performance of your website consistently and know basic things like what kind of audience is clicking your ads, how many leads you have, etc.
Stand Out In The Competition
With the help of running online ads for your business or brand, you can easily reach out to your relevant audience and stand out in the competition.
As digital marketing is a fast-paced and ever-evolving industry and every day it comes up with new challenges, by appearing in search engine result pages with google ads, you can certainly increase your brand’s credibility and give a boost to your sales.
In addition to that, by using the right and relevant keywords for your business’s ads, you can appear in your interested audience’s search results and beat your competitors like a pro.
Its overwhelming results can help your business find a new direction towards a successful path.
Affordable And Relatively Inexpensive
One of the major perks of using Google ads is that it is quite affordable and is quick and quite cheap as compared to other advertising methods that are present online these days.
Every keyword that you would use in your ads has a certain average cost per click or CPC that is entirely associated with it.
This means that you get to spend as much little money as you would like, so that your ad campaign can suit your budget and you get a chance to get more success even by spending less money.
However a pro tip that you should consider is that you should try not to use a shared budget for all your campaigns as it might seem an easy way to manage your expenses for instance but for the long run, through this you are letting Google allocate so many dollars instead of what you should be able to do.
Works Faster Than SEO
The main purpose of running ads by any business owner is to achieve outcomes faster and reach out to its audience more quickly, and Google ads make it possible for you to achieve that goal quite easily.
This is why it is one of the topmost benefits of Google ads that it works way faster than search engine optimization or SEO of your business’ site.
Although the objective of both Google ads and Seo is to generate more traffic and sales and are a major part of search engine marketing, Google ad campaigns work in a much faster and efficient manner and generate results comparatively quicker.
The reason behind this is that with Google ads you can focus on multiple keywords at the same time, and can also turn your campaign on or off whenever you would want to.
This simply means, Google ads can provide you with instant visibility at an instant price, whereas SEo is a rather long term and gradual digital marketing technique.
Maintain Full control
By using other means of advertisements, you might have to jump many hurdles and bust through a number of thick red tapes to run your ad campaigns in order to reach the maximum amount of relative audience.
Another problem you might face is that ending and starting such campaigns would require a lot of your time as well as resources.
However, while working with Google ads you don’t have to go through this painful process and it is much easier and affordable for you to run google ads.
This puts you in charge of your ad campaigns and you can fully maintain control over the performance and outcomes of your ads.
Furthermore, another reason for the efficiency of Google ads is that the search engine of Google is one of the strongest ones out there and has far more reach than any other online advertising method.
Also, with its help, you can als allocate your resources as well as your time and effort to other pressing initiatives according to your wishes.